In a thrilling development, Xponential Fitness, the leading global franchise group encompassing boutique fitness brands, has forged an exciting alliance with the prestigious Los Angeles Rams as their Proud Fitness Partner. This dynamic partnership is set to ignite a fusion of fitness and fandom, promising to captivate enthusiasts from both realms.
Xponential Fitness, a powerhouse in the industry, offers a diverse portfolio of premium fitness concepts that have earned widespread acclaim. From the popular Club Pilates and Pure Barre to the innovative CycleBar, StetchLab, Rumble Boxing, BFT, YogaSix, Row House, STRIDE Fitness, and AKT, this partnership will introduce Rams fans to a wealth of cutting-edge, inclusive, and accessible avenues to embrace a healthier lifestyle while supporting their beloved team.
Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness, expressed he is incredibly proud to join forces with the Los Angeles Rams. This partnership represents a tremendous opportunity for individuals to inspire and empower them to lead healthier lives through our family of brands and their best-in-class fitness experiences. Our partnership goes beyond fitness and sports; it’s about creating a vibrant community where health, entertainment, and togetherness intersect.”
The collaboration extends far beyond the realms of fitness and sports, as Xponential Fitness and the Rams will unite to make aprofoundly impactreater Los Angeles community. Jennifer Prince, Rams Chief Commercial Officer, echoed this sentiment, remarking, “We are pleased to welcome Xponential Fitness to the Rams family. Their dedication to providing accessible and innovative fitness options aligns perfectly with our mission to inspire and unite our fans. We will create memorable and impactful experiences for fitness lovers and Rams fans. As part of this pioneering partnership, Xponential Fitness, and the LA Rams will unveil an enthralling content series featuring workouts hosted at various Xponential brands with members of the Rams Cheerleaders. This unique offering will not captivate fitness enthusiasts with a glimpse into the world of professional athletes and their training regimens.
Furthermore, Xponential Fitness and its family of brands will have a prominent presence through digital signage at the iconic SoFi Stadium on Rams game days, ensuring that their brand and message resonate with the team’s passionate fanbase.
This groundbreaking alliance between Xponential Fitness and the Los Angeles Rams transcends the boundaries of traditional partnerships. It represents a fusion of two entities committed to empowering individuals, fostering a sense of community, and promoting holistic well-being. As the Rams embark on their quest for continued success on the gridiron, Xponential Fitness will be a steadfast companion, inspiring fans and fitness enthusiasts alike to pursue an active and fulfilling lifestyle.
